A Brief Analysis of Marketing Strategy of Commercial Vehicles Builders in 2rd, 3rd Level Markets
2010-08-27 Source：www.chinabuses.org
Summarize：According to the sales data, the second and the third level automobile markets become the ones with major growth in China currently. The market shares account for about 70% of total and it remains extending scales. In the future 10 years, theses markets will be the leading markets for our automobile. Therefore, various companies pay great attention to them and issue marketing strategy pointedly.
www.chinabuses.org: According to the sales data, the second and the third level automobile markets become the ones with major growth in China currently. The market shares account for about 70% of total and it remains extending scales. In the future 10 years, theses markets will be the leading markets for our automobile. Therefore, various companies pay great attention to them and issue marketing strategy pointedly.
Key Word One: Price
In farmers' opinion, the position of economic pick-up is higher than low-speed vehicle due to low price, energy-saving and environment-protection. One low-speed vehicle costs about 20,000-30,000 Yuan while economic pick-up around 10,000 Yuan more than the former. However, pick-up owns great advantageous performance. The strategy should be based on the development of market.
Key Word Two: Energy-saving, Environment-protection
Energy-saving and environment protection are also important factor in the second and third level markets. For example, energy-saving and emission-reducing has become one rigid index for customers' choosing minibus. The new Haise model promoted by King Long Bus has high cost performance of high efficiency as well as energy-saving. It is known this model offers editions with petrol and diesel respectively, including 5 kinds of advanced engines for choice.
Key Word Three: Large Space and High Loading
It demands large space and high loading for commercial vehicles in the second and third level market. The companies increase comprehensive competitiveness according to the requests. For example, Karry Youyou diesel auto equipped with ACTECO1.0D is suitable for high weight transportation in various urban and rural road conditions and offers maximal interior space of almost 4000L.
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