After-sales Service, New Battlefield for Auto Dealers
2011-02-11 Source：www.chinabuses.org
Summarize：It is predicts that competition in China auto industry will be more and more fierce in 2011, especially for auto dealers. After-sales service may become a new chance for these dealers, especially for the upcoming three guarantees to be released in the first half year. After Beijing released the counter-traffic-jam solutions, many cities imitated, and there are about fourteen cities carries out different kinds of measures to reduce traffic jam. But experts pointed out that we should not be that pessimistic.
www.chinabuses.org: It is predicts that competition in China auto industry will be more and more fierce in 2011, especially for auto dealers. After-sales service may become a new chance for these dealers, especially for the upcoming three guarantees to be released in the first half year.
After Beijing released the counter-traffic-jam solutions, many cities imitated, and there are about fourteen cities carries out different kinds of measures to reduce traffic jam. But experts pointed out that we should not be that pessimistic.
It is very possible that sales of vehicles amounting to twenty million units in 2011, for the predicting strong policy driving in the first year of twelfth five-year plan. And some experts believe that GDP of China may achieve 9.5% this year.
Although many ones still expect strong potential of China auto markets, it is not realistic for auto dealers to make money by just selling more and more vehicles, and they have to pay more attention on marketing modes, logistics and after-sales services.
Deputy Secretary of China auto logistics committee said that the counter-traffic-jam policies are not a challenge but an opportunity for auto dealers. Auto dealers must try to change in the following three aspects: their main service customers will be changed to auto buyers from manufacturers; their operation strategies have to change from selling vehicles to service; and they have to find buyers actively rather than waiting for them.
China auto industry will change from policy-motivated to competition, and auto dealers must to improve their service quality to get more market shares.
Views:0Editor：Eric
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