Zhongtong Bus Expects to Gain over 100 million USD for Exporting in 2011
2011-04-25 Source：www.chinabuses.org
www.chinabuses.org: “Internationalization strategy has been one of important ones for Zhongtong Bus. It is predicted that the exporting volume will reach 2 billion Yuan within 3 years, accounting for over 40% of the total revenue.” Li Hongtao, Deputy G.M. of Overseas Marketing Company of Zhongtong Bus. In 2010, the overseas sales come to more than 60 million USD and will exceed 100 million USD in 2011, according to the estimate.
The exporting Zhongtong buses
Since the internationalization strategy launched in 2004 and the foundation of overseas marketing company, Zhongtong Bus has made great progress in overseas sales: access to the market in New Zealand in 2005, getting the certificates from the importing countries, entry into the high-end markets in Europe, Australia and America, based on the traditional overseas market in Middle East, South America, Southeast Asia and Africa.
It is known that Zhongtong Bus fully considers market research, local features such as geography, climate, road conditions, culture background, regulations and customs and sets up information store to develop and improve products for the diversity in the markets. In 2010, 350 Zhongtong luxury city buses were delivered to Rabat, Morocco. It is the first time that China buses export to this market in batches.
“Zhongtong Bus exports the city buses with higher class to the countries such as Morocco and Iran and the large-sized buses with lower configuration to some in Middle East.”
As for marketing, Zhongtong Bus establishes broad network consisting of offices, agencies and dealers. “Specifically, we increase the service stations and spare parts storages, strengthen service training of the customers and visit customers regulately to solve the problems about vehicles.” concerning the service system.
As access to the international market, Zhongtong Bus insists on the building of China bus brand, focuses on the integration of current benefit and long-term development, promotes the proper products with high durability and emphasizes quality control as well as service guarantee to win good reputation. Today, its exporting mode extends to CKD output (referring to technology, capital and products) and the proportion of overseas sales revenue increase year by year: about 20% in 2010, 25% in 2011 as the objective and around 40% by 2013.
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