Ankai Bus Dedicates to “Year of Qualified Products”
2011-08-01 Source：www.chinabuses.org
Summarize：It appears the new trend in China bus market that the purchasers pay more attention to product brand, apart from the cost performance, even the brand value is higher in some customers’ eyes in 2011. At the beginning of this year, Anhui Ankai Automobile Co., Ltd. (Ankai Bus) clearly defines the corporate concept of “Year of Qualified Products”.
www.chinabuses.org: It appears the new trend in China bus market that the purchasers pay more attention to product brand, apart from the cost performance, even the brand value is higher in some customers’ eyes in 2011. At the beginning of this year, Anhui Ankai Automobile Co., Ltd. (Ankai Bus) clearly defines the corporate concept of “Year of Qualified Products”.
Ankai Bus Gets “Chinese Well-known Mark”
Product Quality Leads Brand Upgrading
Ankai Bus illustrates the concept in the comprehensive respects of management, sales, marketing, products exporting, manufacturing, research & development, focusing on the further improving of qualities of products and sets up the various divisions for the projects, integrating the marketing resources to stimulate employee’s passion as well as improve marketing quality, referring to staffs arrangement, business policies, promotion activities and compensation incentive.
Ankai buses exporting to Russia
Concerning the after-sales network, Ankai Bus has started to establish the system of integration of sales, service and information in 2011, requiring its subsidiaries of implementing sales, service, spare parts supply and information and improved timely, effective service, customers’ satisfactory and the quality of the overall after-sales service system.
By far, Ankai Bus has set up the sales network in more than 40 countries and regions, mainly adopting direct sales and dealership. The bus builder always prepares the responding spare parts for the customers, and offers additional storage for the markets or customers that import the products in batches. Also it cooperated with the local dealers to establish the spare parts stations to ensure the related supply, in particular, in Middle East and Northeast Asia, trying to set up overseas service hubs, service centers and spare parts centers.
Ankai school buses exporting to Saudi Arabia
Improving Brand Influence through Making “Year of Qualified Products”
Since the end of last year when getting the annual output of 10000 units, Ankai Bus has stepped into the phase of fast development with great brand influence. Ankai electric city buses are operated in large scale in Hefei and Ankai Bus gains the honorable title of “China Influential Auto Brand”, “Chinese Well-known Mark” as one of a few China bus builders with such honor. Regarding the oversea sales, Ankai products pass through the approval of the certificate of the access of the complete vehicles to the EU market. In this year, 280 buses exported to Russia and 3000 school buses will be delivered to Saudi Arabia. Ankai Bus further integrates the brand resources as well as improves the core competitiveness of the brand through its effort on the “Year of Qualified Products”.
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