Dongfeng Commercial Vehicle Adopts New Marketing Modes
2011-08-29 Source：www.chinabuses.org:
Summarize：In 2011, Dongfeng Commercial Vehicle innovated marketing ideas to improve marketing strategies, customer maintenance and inventory optimization through the stable relations of production, R & D and marketing, making the marketing systemized and detailed, and deepened the distinction marketing and “special forces” construction, which resulted in inspiring achievements.
www.chinabuses.org: In 2011, Dongfeng Commercial Vehicle innovated marketing ideas to improve marketing strategies, customer maintenance and inventory optimization through the stable relations of production, R & D and marketing, making the marketing systemized and detailed, and deepened the distinction marketing and “special forces” construction, which resulted in inspiring achievements.
Innovation Is the Core of Dongfeng Marketing
It’s amazing for Dongfeng Commercial Vehicle to make an achievement under such market circumstances, which was inevitable due to the implement of DCPW and DCSW instead of the apparent improvement of risk resistance capacity of the enterprise.
Marketing mode of Dongfeng Commercial Vehicle was neither brand-new nor empty. In 2010, Dongfeng Commercial Vehicle developed the DCSW according to the lessons and experience of over 40 years related to customer, network, entire value chain and team construction.
If DCPW is the principle of production field, DCSW is the “constitution” of marketing. Group leader pointed out that Dongfeng Commercial Vehicle as the base of Dongfeng group must improve the marketing force and change the marketing mode in the spirit of innovation to build the leading marketing system with Dongfeng characteristics.
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