The 6th Great Influence to China Buses Industry-Overseas Market Symposium Held in Beijing
2011-12-21 Source：www.chinabuses.org：
Summarize：On November 16th, 2011, “The 6th Great Influence to China Buses Industry-Overseas Market Development Symposium” was held in Beijing. In the symposium the attendees, who were leaders and representatives of China bus manufacturing enterprises including Deputy General Manager of Zhongtong Bus Holding Company YU, Chunyin and Director of Chairman’s Office of Shanghai Sunlong Company GAI, Kai, along with industry media and leaders of spare parts enterprises as well, mainly discussed about brand-building in overseas market and opportunities & challenges of China buses export etc.
www.chinabuses.org：On November 16th, 2011, “The 6th Great Influence to China Buses Industry-Overseas Market Development Symposium” was held in Beijing. In the symposium the attendees, who were leaders and representatives of China bus manufacturing enterprises including Deputy General Manager of Zhongtong Bus Holding Company YU, Chunyin and Director of Chairman’s Office of Shanghai Sunlong Company GAI, Kai, along with industry media and leaders of spare parts enterprises as well, mainly discussed about brand-building in overseas market and opportunities & challenges of China buses export etc.
In 2011, export volume and value of China buses increase in the same pace. Good news for China bus enterprises in overseas markets: export value of Kinglong buses reaches 1 billion Yuan in the first half year, Ankai obtains the order of 3000 school buses from Saudi Arabia and Zhongtong keeps getting orders from overseas markets etc. In the meantime, China buses are highly spoken of by overseas customers, especially high-and-medium-end buses. www.chinabuses.org invested the managers in charge of overseas marketing and representatives responsible for brand management to attend the symposium to share their experience.
The attendees mainly discussed about three questions: 1. How to make overseas brand of China buses; 2. Which prevails in overseas sales, quantity or profit; 3. Opportunities and challenges.
The topics attracted all the attendees. At first, Deputy General Manager YU, Chunyin pointed out that low price was the major advantage of China. That China buses were exported to European and American markets represented the acceptance of China buses by overseas; meanwhile, the disadvantage was that after-sale services were lack of complete service system, which required joint effort of the entire industry. General Manager of Overseas Department of Foton Auv Bus Company ZHAO, Liang agreed with the opinion and he added that marketing mode played an important role in overseas sales and China bus manufacturers should try to avoid price war. Other leaders and representatives shared their experience in overseas marketing as well, which pushed the symposium to the peak.
At the end of the symposium after two hours, consultant of www.chinabuses.org YANG, Qiufu summed up and pointed out five shortages of China buses industry, winning warm applause. The symposium turned out to be successful and all the attendees were excited and they would continue to support the symposium as always.
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