Navistar is to exploit China school bus market
2012-02-16 Source：www.chinabuses.com
Summarize：www.chinabuses.org: Though the largest school bus manufacturer in American Navistar won’t come to take part in the school bus exhibition now are helding in Beijing, but according to the Navistar, it may cooperate with JAC motor and now the cooperation project is still waiting for the examination and approval. And it is also possible for Navistar to transfer its technology then to speed up the localization of school bus in China so as to seize the Chinese shool bus market.
www.chinabuses.org: Though the largest school bus manufacturer in American Navistar won’t come to take part in the school bus exhibition now are helding in Beijing, but according to the Navistar, it may cooperate with JAC motor and now the cooperation project is still waiting for the examination and approval. And it is also possible for Navistar to transfer its technology then to speed up the localization of school bus in China so as to seize the Chinese shool bus market.
In the year of 2011, the global business sales of Navistar is about $14 billion, among which the sales of overseas business accounts for about $2 billion. In the next five years, Navistar will expand its overseas business scale and China is the one of indispensable overseas market which is to expect to account for the proportion of 20% or more.
The strategy means quickly opening up and takes up the Chinese market not only directly affect the success or failure of Navistar international market target, but also is an important issue for the future of the company. And the rapidly popular school bus market in China is just a good opportunity for the American largest school bus producers to march in.
"We have been concerned about new Chinese school bus’s regulation and we also noticed that the examination and approval of the draft transition time was modified from three years to one year. The time to us is really more and more urgent." The vice President Yan Jingde who is r for Navistar products and technology development in China said. Navistar now is actively negotiating with Chinese partners about the cooperation plan and hope to introduce the school bus product or technology of North America into China as soon as possible and gradually realize the localization production.
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