Sunlong Bus Vice GM: Specialized Operation to Win Overseas Markets
2012-08-29 Source：www.chinabuses.org
Summarize：After 2011 years' new high sales amount in its overseas markets, Sunlong Bus set RMB 0.38 billion as its exported sales goal in 2012. And now, Sunlong Bus only takes six months to perfectly finish its yearly sales target. In Jan.-June, Sunlong sold 508 units of bus & coach products, which total order amount is RMB 0.52 billion. Besides, the unit price of each product is over RMB 0.6 million. Now, the high exported amount make Sunlong Bus rank No.4 among the China bus exporting list.
www.chinabuses.org: After 2011 years' new high sales amount in its overseas markets, Sunlong Bus set RMB 0.38 billion as its exported sales goal in 2012. And now, Sunlong Bus only takes six months to perfectly finish its yearly sales target. In Jan.-June, Sunlong sold 508 units of bus & coach products, which total order amount is RMB 0.52 billion. Besides, the unit price of each product is over RMB 0.6 million. Now, the high exported amount make Sunlong Bus rank No.4 among the China bus exporting list.
Li Ming,the Sunlong Bus Vice-General Manager
Li Ming,the Sunlong Bus Vice-General Manager explained the success of Sunlong bus. Since Sunlong set up, it targets to do specialized operation as well as market-oriented marketing strategies. By devoting to provide the best operation solution for the customers so as to meet the requirement of customers fast, finally Sunlong Bus achieve a good reputation in the overseas markets.
In 2005, Sunlong Bus was set up. In 2006, Sunlong exported 234 units of bus & coach products to the overseas markets and the total exported amount were over RMB 60 million. In 2007, 466 units were exported with RMB 0.192 billion the exported amount. In 2011, Sunlong exported 300 units to Thailand and 235 unit to Senegal. And the exported amount of Sunlong Bus in 2011 reached RMB0.5 billion, which ranked No. 5 in the list of China bus exported field.
Just as what Mr. Li Ming said about the fast development of Sunlong Bus mainly due to its reasonable overseas market layout. The very successfully beginning makes Sunlong Bus success. Sunlong kept it away from where China bus builders were rushing into the rather hot overseas areas, such as Middle East, Russia, North Africa and South Africa etc with low price and not promised after service marketing strategies. For Sunlong Bus, it set Southeast Asia as its starting point and everything went ahead steadily and surely. The success of Sunlong Bus in Thailand make Sunlong Bus be confidence and well known in China. However, the success also owe to the company focuses on the difference and detail on providing the best operation solution, the customers' training, the good after service and forming the longterm strategic cooperation with the partners. Since from Sunlong received the first order from Thailand, now there are nearly 3000 units of Sunlong Bus are driving in Thailand and serve the local residents.
While Sunlong were receiving the orders from Thailand, it also were expanding the Africa Market and the South America Market. After Sunlong Bus received the RMB 0.18 billion order from Senegal, many good news about the orders from different areas came in, such as Chile, Peru Argentina, UAE and Saudi Arabia.
Now, another good news from Korean is coming. At the end of July, one of medium Sunlong bus product finally passed through the strict market authentication of South Korea. This model is designed for Korean Market and to fill the blank of the 7.5 meters long buses in Korean market. And it is expected to realize 200 units sales target this year.
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