King Long Initiates Bus Industry Microfilm

www.chinabuses.org: On December 12th, Xiamen CCRE Group and King Long held the premiere of the first microfilm themed by racing driver "First Life" (URL: https://v.youku.com/v_show/id_XNDg3MDcxNjI0.html) in Xiamen, attracting over 100 media reporters and micro-bloggers.

Deputy General Manager of King Long Xu, Xiangdong said in the press conference: "First Life is the first microfilm themed by racing driver and sponsored by bus manufacturer, which is an innovation in brand propaganda. The spirit inside the microfilm meets up with King Long who fought hard to expand from domestic market to overseas market."

The shooting of microfilm brings about a brand-new idea for bus brand propaganda, through which King Long differentiated itself in domestic indistinctive bus industry and obtained customers' trust and recognition.

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