Mainstream China Bus Builders Complete for School Bus Market in 2012
2012-12-17 Source：www.chinabuses.org
Summarize：Since the recovery of school bus market in China, bus manufacturers are pursuing on brand advertisement from the industry to the public. The mainstream school bus builders realize the importance of promoting their school bus products and their brand’ influence, so by different marketing ways, each mainstream school bus builders have to compete in the school bus market and stand out at last.
www.chinabuses.org: Since the recovery of school bus market in China, bus manufacturers are pursuing on brand advertisement from the industry to the public. The mainstream school bus builders realize the importance of promoting their school bus products and their brand’ influence, so by different marketing ways, each mainstream school bus builders have to compete in the school bus market and stand out at last.
The year of 2012 is a challenge year for the school bus builders. As they are so many uncertainty in the future school bus market as well as so many new opportunities for the new comers or the old ones. It is seen that among the mainstream school bus builders, Yutong Bus and Higer Bus are the two bus builders that impressed us most. Let's review it.
In 2012 Spring Festival, Yutong Bus started to invest public service advertising in CCTV Channel 1 in China's most influential channel and the most valuable prime-time to well show its enterprisers’ strength and leading place in China bus industry. Yutong Bus has implement diversification school bus products strategy.
Since 2012, Higer has worked with HNTV on school bus public benefit activity which is a successful classic case of bus sales. The cooperation of Higer, Mango V Fund and HNTV started from Higer's accurate understanding of social information and smooth operation relied on Higer's honesty and ability.
The school bus mainstream enterprise has displayed their enterprise competitiveness in different ways of marketing. Some experts in China bus industry said that the coming year of 2013 is a rather important year. Who will get the biggest market share of China school bus? Let’s wait and see.
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