Higer Cooperates with HNTV on New Model of School Bus Promotion
2013-02-20 Source：www.chinabuses.org
Summarize：From late 2011, frequent "school bus" accidents shocked the society, especially the parents. However, fund becomes the key problem in the process of professional school bus promotion.
www.chinabuses.org: From late 2011, frequent "school bus" accidents shocked the society, especially the parents. However, fund becomes the key problem in the process of professional school bus promotion.
Member of the Politburo of CPC Central Committee Liu, Yandong said in December 2011 that a total of 1.5 million school buses were needed for 0.15 billion students nationwide and CNY 0.46 trillion became a must, including the maintenance cost.
The whole society must work together and HNTV started the charitable donation first. After the survey of the certified school bus manufacturers, HNTV decided to cooperate with Higer Bus Company.
Higer insisted on the principle of "Safety" for many years and launched G-BOS intelligent operation system, which moved HNTV.
On June 20th, 2012, Higer delivered 10 school buses to 10 schools in Xinjiang, Ningxia and Sichuan, etc. And Higer donated money, service, school buses and maintenance worthy of CNY 4.2 million. Through HNTV shows, a total of CNY 11,231,152 was raised to purchase 56 Higer school buses for the students in the mountainous areas.
From marketing sales and policy support to society charities, Higer and HNTV started the new model of school bus promotion in China.
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