Higer School Bus Public Benefit Program Awarded
2013-03-13 Source：www.chinabuses.org
Summarize：On March 9th, "Higer's Donating School Buses to Poverty-stricken Areas" activity was awarded "2012 Suzhou Industrial Park Excellent Brand Activity" and "Top 10 Moving Stories", following the award of "2012 Public Benefit Brand" on January 23rd.
www.chinabuses.org: On March 9th, "Higer's Donating School Buses to Poverty-stricken Areas" activity was awarded "2012 Suzhou Industrial Park Excellent Brand Activity" and "Top 10 Moving Stories", following the award of "2012 Public Benefit Brand" on January 23rd.
Taking "public benefit" as its intrinsic idea rather than an image, Higer takes its social responsibility to get involved in school bus industry. Higer participated in drafting new national school bus standards and took the lead to develop the professional school buses. Then it cooperated with HNTV and Mango V Foundation to raise money to donate school buses to poverty-stricken areas.
In 2012, Higer accumulatively donated CNY 4.2 million and sent school buses donated by nationwide audiences to 56 school buses in Xinjiang, Ningxia, and Sichuan Provinces, etc. by virtue of its marketing network all over China.
Besides, Higer G-BOS Intelligent Operation System can used for real-time supervision of all these donated school buses. The ordinary netizens are able to supervise the operation of theses buses.
From "intelligent and safe school bus" to public benefit activity, the spirit has become the signal of Higer.
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