Zhongtong Focus on R&D and Production
2013-03-14 Source：www.chinabuses.org
Summarize：Zhongtong Bus set new goals for 2013 to transform , upgrade and maintain high-quality sales increase. This means, Li Chen, deputy general engineer of technical center of Zhongtong Bus, will have to lead his team to provide stronger support in terms of R&D. Moreover, Jia Kaiqian, deputy general manager of Zhongtong Bus is loaded with heavy burdens either, he needs to find new breakthrough point for the company.
www.chinabuses.org :Zhongtong Bus set new goals for 2013 to transform , upgrade and maintain high-quality sales increase. This means, Li Chen, deputy general engineer of technical center of Zhongtong Bus, will have to lead his team to provide stronger support in terms of R&D. Moreover, Jia Kaiqian, deputy general manager of Zhongtong Bus is loaded with heavy burdens either, he needs to find new breakthrough point for the company.
Strong R&D capability leads to a broader market
Zhongtong pride itself in owning comprehensive production lines compared with domestic peers. In 2012, Zhongtong completed the works of developing and upgrading of coaches, perfected full-load production system, further developed school buses and invested more strength into the development of new energy buses.
The company carried out cooperation with Harbin Institute of Technology and Tsinghua University to make further research into core technologies, including the application of welding technologies, analysis of life span of buses, the application of new and hi-tech materials, the R&D of chargable hybrid engine system, making several breakthroughs, gaining several patents. Zhongtong tops the industry in gaining patents.
R&D center provided strong support for the sales breakthrough in 2012, with sales volume surpassing 12 thousand units, total revenue reaching ￥3.3 billion.
Problem-oriented R&D
As the business develops quickly, the R&D affects the product quality and sales. Li Chen told the reporter: “ The sales venue has well passed ￥3 billion, we are reaching a point where the technical center need to be upgraded this year so that the sales can increase accordingly.”
Li Chen said that the upgrading included many aspects, such as : 1. focusing on production lines that have competitiveness, thus , increasing profitability, and make it easier for R&D as well as ensuring the product quality. 2. getting better understanding of the requirement of customers, and making high-quality designs. 3. urge the sales team and research team to foster better awareness and sensitivity of marketing and relevant policies, developing new products that fit the development direction of the industry, putting Zhongtong in an favorable position among all new energy bus makers.” , said Li Chen.
It’s not an easy thing to determine the market trend or to have a foresight of the market. In recent years, facing fierce competition from railway transportation, many people predicted a restructuring in highway transportation is to happen, that big coaches will contradict, medium coaches will increase. But, as is shown in statistics, big coaches still sees considerable increase, which, for Li Chen and his team, poses great difficulty determining the market trend. The basic requirement for big coaches never changed, which are safety, reliability, energy saving, comfort, besides, the aspects of environmental-friendly and intelligence will be underlined. So, Zhongtong Bus, combing the requirement of national policies and market, carrying out technical upgrading, intensified the the advantage in core technologies.
As it’s learned, Zhongtong will intensify the efforts in developing high-end big coaches, and will launch a new generation of products. What’s more, some optimization works will be done for the new energy buses that make it to the list of government tenders, in the aspects of structure, engine systems, promoting the R&D capability.
Focusing on competitive products
Over the years, Zhongtong has accumulated advantages in the area of new energy buses, clean energy buses and school buses. In 2012, the policy of Energy-saving and new energy automotive industry development plan raised the passion of the purchasing of new energy buses. Zhongtong sees the new energy bus as the key product in 2013.
Liu Songbo, deputy general manager of new energy bus marketing company of Zhongtong told the reporter that around 500 new energy buses of Zhongtong is running in Jinan, accounting for 15% of all buses on roads of Jinan. High attendance rate, low failure rate plus good energy-saving effects has earned high praise from customers and governments. “ medium and small cities more need subsidies for new energy bus. The central government set goal to promote 5000 hybrid buses outside of the 25 pilot cities, this will create new business opportunities, and Zhongtong will strive to get it, making new breakthroughs.”
Jia Kaiqian, deputy genenal manager of Zhongtong, said that Zhongtong will support the sales company both with favorable policy and with more staff, to achieve high quality increase. On one hand, offer favorable policies, on the other hand, cover more markets, especially the south china market, and track every order with care.
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