Interviewing Deputy General Manager of Yaxing Ma Dianliang
2013-04-07 Source：www.chinabuses.org
Summarize：Speaking of Yaxing bus, quite a few insiders are aroused of a combination of special emotions-good memory of its past glories and earnest wish for its revitalization.
www.chinabuses.org: Speaking of Yaxing, quite a few insiders are aroused of a combination of special emotions-good memory of its past glories and earnest wish for its revitalization.
In this promising spring, focus comes to Yaxing again: what is the goal in 2013? What will be the strategies? In the 13th China Nanjing International Bus & Parts & Urban Traffic Facilities Exhibition on March 29th, the reporter of www.chinabuses.org interviewed the new Deputy General Manager of Yaxing Ma Dianliang for these questions.
Mr. Ma had a splendid resume in technology and marketing: manager, director of Weichai Power Company Jinan Maintenance Center; GM Assistant, Deputy General Manager of Weichai Power Company Truck Power Sales Branch; Director of Sales Supporting Department of Weichai Power Company. And his joining will boost the reviving of Yaxing Company
Starting from Good Products
"Product, like a magic box, contains the manufacturer's inspiration, talent , diligence and sincerity, even the complex emotions in each link of the production chain. Good product is the basis of customer's recognition." Mr. Ma told the reporter, "therefore, we will focus on the products and provide the safest, the most energy-efficient and effective buses for our customers."
How to make the good products? Yaxing will take three steps: 1. Strengthen the introduction of talents; 2. Approach customers for individualized requirements and suggestions; 3. Adjust product structure and insist on independent R&D to improve the quality.
After the amalgamation to Weichai, Yaxing carries on core powertrain technology-Weichai engine + FAST transmission + Hande axle + Yaxing monocoque body. Rather than the simple combination, the optimized powertrain improves the innovation of the products.
"Back to origin, the competition among enterprises is reflected on products which include user requirements and user experience. In some way, good products are more useful than any market strategy." Mr. Ma stressed.
Talking the Talk is not as Good as Walking the Walk
All the Yaxing staff are confident of the development of the company, however, they have to take every step steadily to achiever the dream of rejuvenation. Deputy General Manager Ma Dianliang said: "Let's quote the words of our new Premier-Talking the talk is not as good as walking the walk, and we will take active action to reach our goal."
In 2013 the relocation of Yaxing will be a new start of the journey. Mr.Ma said: "All the staff are working in the congenial atmosphere with action and enthusiasm, because we share the common desire to make a better Yaxing."
"Perfect the old products before launching the new", the words reveal the intention and care of Yaxing. For instance, JS6790XC on display was Yaxing's first school bus that met the new national standards in 2012. Long-nose design and reinforced front bumper are able to absorb more impact energy. Cage-shaped body with rectangular tubes and strengthened side frame may reduce the deformation caused by impact or rollover to safeguard the students and drivers. This model won "Best School Bus Award". YBL6125H luxury coach and JS6126GHEV hybrid city bus won the gold awards.
As old saying goes: nothing is impossible to a willing mind. We can see the down-to-earth action and inspiring spirit that promote Yaxing on its way back to excellence.
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