Competition Strategy of Higer Hybrid Buses Unveiled
2013-04-09 Source：www.chinabuses.org
Summarize：Only one month after the Spring Festival, Higer gained the orders of hybrid buses over-numbering those of last year, for example 400 units for Xuzhou, 100 units for Zouping and 100 units for Kunming, etc.
www.chinabuses.org: Only one month after the Spring Festival, Higer gained the orders of hybrid buses over-numbering those of last year, for example 400 units for Xuzhou, 100 units for Zouping and 100 units for Kunming, etc.
Data from China Highway & Transportation Society Bus Branch shows sales of new-energy buses in 2012 increased to 6614 units from 2044 units in 2011.
How did Higer make such progress in the sales of hybrid buses? "Hybrid buses, not as the separate products, reply on the system of the enterprise. Frankly, you can't produce good hybrid buses if you fail the traditional diesel buses." said Deputy General Manager of Higer Bus Sales Company Wan Weidong.
How to guarantee the quality and in-time delivery, as well as customers' personalized requirements. What Higer does is to improve the information-based production management. In June 2012, Higer information platform for supply chain was used, responsible for the control from design to after-sales service. Besides, informationization is also applied for the training of first-line employees.
The reason why hybrid buses become popular is because of the fuel-efficient effect. It's said Higer gas-electricity hybrid bus consumes 23.07kg/100km of the gas, 7kg less than that of LNG bus with the same length.
However, Director of Higer Technology Center New-energy Office Zhang Weilin said Higer focused more on customers' requirements and comfort.
After-sales service system is indispensable, especially for the fast-growing hybrid bus market. Deputy Director of Higer Customer Service Department Liu Xueyuan has the profound understanding.
He knows there are big differences between hybrid and diesel buses and the only solution to customers' recognition is training, for both technicians and customers.
"Popularizing the knowledge to customers is the most urgent thing for the industry and we want to make our own contributions to it." said Liu Xueyuan.
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