Xichai Explores the Non-road Engine Market
2013-04-27 Source：www.chinabuses.org
Summarize：Non-road engine products of Xichai see sales surging recently, due to the consistent works of Xichai optimizing products, marketing and cultivating the brand. Between January and March of 2013, the sales increased by 19.7%.
www.chinabuses.org : Non-road engine products of Xichai see sales surging recently, due to the consistent works of Xichai optimizing products, marketing and cultivating the brand. Between January and March of 2013, the sales increased by 19.7%.
It is a strategy of Xichai to develop non-road engine products in the 12th five year plan period. Cooperation has been initiated in the beginning of the year with Heli. Between January and March of 2013, more than 1000 units were sold to Heli, 600 alone in March. In April, more products go to Heli. Besides, more than 1100 engines were sold to John Deere in the first three months of the year. More engines are expected to go to John Deere in the future.
The non-road engines products, with reliable quality as well as low oil-consumption, has established itself a renowned brand. In the first three months, more than 6300 units were equipped with light duty loaders, more than 3700 units were sold in Shandong in one month.
Since entering the market in 2012, Xichai has proved to be a powerful player with advantages in strategies, products, technologies and reputations. Xichai, a new comer in the non-road engine market, will surely has a bright future.
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