Higer Adapts to Market Variations
2013-05-06 Source：www.chinabuses.org
Summarize："Excessive in low-and-medium products and insufficient in the high-end", as the challenge facing China machinery industry, is the primary cause of industry upgrade. However, China bus market shows the different situation.
www.chinabuses.org: "Excessive in low-and-medium products and insufficient in the high-end", as the challenge facing China machinery industry, is the primary cause of industry upgrade. However, China bus market shows the different situation.
An array of local bus manufacturers in the wake of market requirements rival the foreign competitors in quality, technology, cost performance and service, etc., maintaining the dignity of "Made in China".
Among these mighty bus manufacturers, Higer, not speaking much of "upgrade", is striving to improve product quality for customers' satisfactions in accordance with market requirements.
Director of Higer Brand Management Division Wang Xinliang attributed the company's 50% of annual growth during its 14-year history to the pursuit to meeting customers' needs in response to the market.
Besides establishing the technology centers, Higer cooperated with SCANIA on product R&D platform and launched SCANIA• HIGER A80, A90 from 2006 for high-end bus market. Nowadays, they are able to produce 1000 luxury buses and motorhomes per year, accounting for over 90% of high-end bus export.
Meanwhile, Higer makes all efforts to improve the product quality, such as complete vehicle cathode electrophoresis, robot welding and fiber laser cutting, etc.
Until now, Higer has developed over 300 models of 50 categories, covering high-end transport buses, tourist buses, city buses and school buses, etc., which are well received in 85 countries and regions, such as South Asia, Middle East, Africa, Russia and East Europe, etc.
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