Foton Promotes "2020 Strategy"
2013-05-16 Source：www.chinabuses.org
Summarize：Promoting "2020 Strategy" these years, Foton started its comprehensive transformation last year, from low-end to high-end, from investment products to consumer products, from simply manufacturing to service, from domestic market to international market.
www.chinabuses.org: Promoting "2020 Strategy" these years, Foton started its comprehensive transformation last year, from low-end to high-end, from investment products to consumer products, from simply manufacturing to service, from domestic market to international market.
Reliable brand reputation relies on advanced products and stable quality, while quality upgrade depends on technical progress.
Aware of this, Foton established two R&D centers in Germany and Japan based on Beijing R&D headquarters. Data shows Foton applies for 2180 patents covering CV, new-energy, heavy-duty machinery and engine, etc.
Since the foundation, Foton has invested CNY 30 billion in R&D, and this year Foton will invest another CNY 3 billion.
As the leading enterprise in auto industry, Foton realizes the importance of brand construction. By virtue of integrated advantages, Foton focuses on the establishment of service brand.
Besides, Foton also works on international cooperation. For example, strategic alliance with Daimler and Cummins makes Foton dominant in the markets of medium-sized vehicles and light engines.
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