King Long is Setting Top Priority on R&D
2014-05-15 Source：www.chinabuses.org
Summarize：Recently, deputy managing director of Xiamen King Long reveals to the media that the company is now putting the top priority on product development and research so as to meet the rising demand from the market. In doing so, it aims at conveying positive energy to the whole society.
www.chinabuses.org: Recently, Mr.Xu Xiangdong, vice General Manager of Xiamen King Long reveals to the media that the company is now putting the top priority on product development and research so as to meet the rising demand from the market. In doing so, it aims at conveying positive energy to the whole society.
Mr.Xu Xiangdong, vice General Manager of Xiamen King Long interviewed by chinabuses.com
To date, King Long has been providing transportation services to delegates attending NPC and CPPCC which are held annually for 14 consecutive years. To be qualified for serving such high-profile events, buses are known to have to meet extremely stringent standards set by BAIC. In this year, over fifty King Long buses were present at NPC and CPPCC. As King Long’s classic model for high class business activities, the buses serving at the two events with the wildest media coverage have become highly recognized by the public and have established a solid presence in most high-end transport key lines and business receptions.
King Long new medium bus XMQ6901AY launching ceremony
As early as 2001, King Long initiated its R&D of new energy buses, aiming at promoting the application of the green technology and shouldering its social responsibility for cutting emissions. Since then, the bus maker has rolled out 50-plus energy-saving vehicles, including pure electric buses, plug-in hybrid buses, and hybrid buses. So far, its buses & coaches have not only been enjoying great popularity in China, but also have been well received in the overseas markets, especially in Southeast Asia and South America.
On Aug. 15, 2013, King Long XMQ6119AGBEV electric bus made its debut at China (Shenzhen) International Public Transport Technology Expo. At the third Cross-Straits (Xiamen) International New Energy Industry Expo held from Mar. 15 to 17 this year, the company rolled out its plug-in hybrid bus XMQ6127GHEV7 and customized XMQ6110BCEV.
While expanding its share in the domestic market, King Long has so far established its presence in 102 countries and regions across the globe. For three consecutive years, its sales revenue has exceeded 2 billion RMB. Such impressive performances can be attributed to its unrelenting efforts on after-sale services, product R&D, market exploration and innovative cooperation.
In Oct. 2013, King Long attended the BUSWORLD Europe for the fifth time, rolling out three brand new buses which meet Euro VI standards. Also at the event, the company delivered its 40,000th bus to its overseas customers. To survive and prosper in the cut-throat competition in European market, the company has done a lot of work in technology improvement, purchasing, production, etc. Moreover, it has set up its production line in Europe, which started operation in Oct. last year, hoping to make its products readily adaptable to the local market.
In addition, the bus maker has been sparing no effort to seek new growth points by utilizing various means of marketing. In May 2013, aided and witnessed by Israeli prime minister Netanyahu, King Long set up strategic cooperation with Colmobil Automobile Corporation from Israel. Also, the company has been actively participating in all influential exhibitions to further expand its overseas markets. As the company believes that demand is not only represented by products, but also cooperation, it thus makes every effort to deepen its ties with its customers while seeking to find new business partners.
In Aug. 2013, King Long signed an agreement for financing with its dealer PEGACO based in Peru, providing mid- and long-term financing solutions for PEGACO and the nation’s reform on public transport. Apart from the two parties mentioned above, Peru’s largest policy financial institute, Peru National Development Financial Company, and Peru’s No.1 foreign-funded bank BBVA Bank as well as China Export & Credit Insurance Corporation, the nation’s sole service provider of export credit insurance, are also involved.
Through the strategic cooperation of five parties, King Long was making its first attempt to solve mid-and long-term financing problems, paving the way for smooth financing for China-made buses abroad. In the face of low mobility of the global capital market and difficulties encountered by its end customers in the overseas markets, such a brave move is expected to greatly strengthen the company’s ability to win new business deals abroad.
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