Scania 50 Years in China – But More than a Century of Dedication!
2015-03-16 Source：www.chinabuses.org
Summarize：Scania is one of the world’s leading manufacturers of trucks and buses for heavy transport applications, and of industrial and marine engines. Core to Scania’s operations is to provide solid parts and service support as well as financing opportunities to assure customers of premium transport solutions that are tailored to their operation and thus cost-effective, providing maximum uptime and promoting sustainable transportation.
www.chinabuses.org: Scania is one of the world’s leading manufacturers of trucks and buses for heavy transport applications, and of industrial and marine engines. Core to Scania’s operations is to provide solid parts and service support as well as financing opportunities to assure customers of premium transport solutions that are tailored to their operation and thus cost-effective, providing maximum uptime and promoting sustainable transportation.
Research and development are concentrated at highly advanced facilities in Sweden, while production takes place in Europe and South America. The modular product range facilitates vehicle customisation, parts supply and servicing, as well as global interchange of components and vehicles. Employing some 41,000 people, the company operates in about 100 countries across the globe. With 80 years of unbroken profitability, Scania counts among the most successful companies in the industry.
With a history of 50 years in China and worldwide recognition for exceptional durability and outstanding fuel economy, Scania offers customers vehicles and services that are precisely tailored to each customer’s operation – providing maximum earning capacity, safety and driver appeal.
From local player to global actor
Scania’s production volume has grown from around 1,500 vehicles per year when exports started in earnest in 1945, passing 10,000 in the mid-1960s, 50,000 in the early 1990s and 80,000 in the 2000s. The current full capacity of 100,000 trucks and buses will be utilised in pace with the ongoing growth in demand.
In 2014, trucks accounted for 62 percent of sales, buses and coaches for 8 percent and service-related products for 20 percent; the remainder includes used vehicles and industrial and marine engines.
Europe accounts for more than 50 percent of sales, America for close to 20 percent and Eurasia, Asia, Africa and Oceania for more than 25 percent. The four largest markets are traditionally Brazil, Great Britain, Russia and Germany. We expect that the remaining two BRIC countries, China and India, will get on the Scania top five list in the coming decade or so.
The Scania people make the difference
The Scania people are decisive for the customer’s experience. Many working at Scania are totally dedicated to the company and to the brand, and this naturally helps when speaking for the product. The dedication works even better if aimed towards the customer, based on confidence and built on concern for his business.
Some customers even count themselves as part of the Scania family, feeling an affinity to the brand, what it stands for and its representatives. This is directly attributable to the Scania people they meet in different parts of the organisation and to the products.
Tailored premium products
Scania is regarded as the precursor in modularised product design. The aim of Scania’s modular product system is to be as flexible as possible in meeting customer demands. The manner of combining different parts and components enables as many variants to be created as possible, thereby maximising customer choice, while retaining familiarity in the service network, keeping down the total inventory of parts and facilitating parts supply.
By pursuing its special way of working, with dedicated employees, a competent network and productive, high-performance products that improve customer profitability and sustainability, Scania is in a strong position to provide the best transport solutions in the market.
Corporate milestones
1891 The company started as a manufacturer of railway carriages.
1897 First car produced.
1902 First truck produced.
1911 - Vabis merged with Scania to form Scania-Vabis
- First bus produced.
1920s Focus on heavy trucks and buses, extensively customised for maximum customer profit. This focus remains to this day.
1934 Start of 80 years of unbroken profitability.
1940s - Production facilities refurbished.
- Global expansion strategy drawn up.
- Birth of Scania’s modular product system.
1945 Exports to Europe started.
1949 Exports to South America started.
1957 Factory established in Brazil.
1964 Factory established in the Netherlands.
1965 Scania enters the Chinese market.
1967 Scania enters the South Korean market.
1969 Saab and Scania-Vabis merge to form Saab-Scania. Brand name Scania.
1976 Factory established in Argentina.
1982 Scania enters Hong Kong and Taiwan.
1991 Scania celebrates 100 years.
1992 Factory established in France.
1993 Factory established in Poland.
1995 Scania an independent company.
Factory established in Mexico.
1996 Scania listed on the stock exchange.
1999 Volvo attempts to buy Scania; rejected by the European Union’s competition authority the following year.
2000 Factory established in St Petersburg, Russia.
2002 - 100 years of truck production.
- First Scania trucks sold in Japan.
2004 Scania takes over China market.
2007 Partnership with Chinese bus and coach manufacturer Higer for global exports of premium coaches.
2008 Scania a subsidiary of the Volkswagen Group.
2011 100 years of bus production.
2014 Scania a wholly owned subsidiary of the Volkswagen Group; delisting from the stock exchange.
Scania milestones in Southeast Asia
1965 First timber trucks sold to Chinese Ministry of Forestry via Machimpex for long-term durability trials.
1968 Order for 200 construction trucks for China’s first major foreign-aid project in Africa: the Tanzania-Zambia Railway.
1972 - Major tender for 500 timber trucks from Chinese Ministry of Forestry.
- Participation in Swedish industry exhibition in Beijing.
1975 - 500 Scania timber trucks supplied for forestry operation in several regions in China.
- Participation in Swedish industry exhibition in Pyongyang, North Korea.
1976 Participation in international trade exhibition in Beijing.
1978 Scania pulled out of tender for the Chinese Coal Ministry for customer profitability reasons (competitors lowered prices by underspecifying trucks for the task).
1979 Participation in transport exhibition in Beijing.
1982 - First Scania trucks sold to Hong Kong. Scania represented by Swedish Motors.
- First Scania trucks sold to Taiwan. Scania represented by Forefront International.
1983 Follow-up order of 158 trucks from the Chinese Ministry of Forestry.
1986-1989 Scania China Liaison Office in Beijing in operation. Several truck deals with private truck operators, mostly along the coastline.
1990-2004 Scania represented by Forefront Motors in China. Service points in Shanghai, Xiamen, Guangzhou and Shenzhen. Followed by representation in Hong Kong and Thailand a couple of years later.
2004 - Scania takes over representation in China, Hong Kong and Taiwan from Forefront Motors.
- Scania China Representative Office opened in Beijing.
2007 - Scania Sales (China) Co. Ltd set up as the first wholly owned foreign CV importer in China.
- Introduction of Scania’s new truck range (PGR).
- Partnership with Chinese bus and coach manufacturer Higer for global export of premium coaches.
- Contract for 72 BRT buses in Changzhou together with Alfa Bus.
- In-depth discussions with Zoomlion about commercial cooperation.
2008 First participation in Bauma China (and 2010, 2012, 2014).
2009 Deliveries start of trucks for concrete pumps to Zoomlion. This triggers expansion of Scania’s servicing facilities in line with the massive expansion of construction projects in all parts of China.
2010 Introduction of new Scania R-series.
Scania Driver Competitions organised for the first time in China (and 2012, 2014).
VW Financing covering Scania commercial vehicles in China (first global cooperation between Scania and VW).
Scania China Strategic Office opened to provide market support with seminars, training and lobbying with relevant stakeholders.
2011 First participation in the Shanghai Auto Show (and 2013), where Scania presented the western concept of trucking culture to China.
Dragon School opened with new vocational training for service technicians jointly with the Guangzhou Institute of Technology in Conghua.
2012 Large orders from Zoomlion put China on Scania’s top-ten sales listing.
2013 First wholly-owned Scania dealership opened in Guangzhou.
2014 Scania Streamline introduced with up to 15 percent fuel savings.
2015 - Scania celebrates 50 years of sales in China.
- Scania Fleet Management introduced in China.
Scania’s core values
Scania has a set of core values that have evolved over several decades to become deeply rooted in the company culture and among the Scania staff at all levels.
Scania’s core values – customer first, respect for the individual and quality – define our company culture. They are strongly interrelated and applied as a unified concept. These core values are the basis for all business development.
The customer is at the centre of every aspect of our business. Respect for the individual means that our employees are involved in continuously improving the business. With that confidence we can deliver customised solutions combining products and services of high quality.
Life-cycle perspective and social responsibility
Scania’s sustainability work permeates all of its operations ─ from environmental standards at production units and innovations in sustainable transport to investments in employee health and proficiency.
Scania works actively to minimise resource consumption and the environmental impact of its products throughout their life cycle, including research and development, suppliers, production, operation and end-of-life treatment.
Working towards a sustainable society is a natural element of Scania’s day-to-day operations and one of the factors behind its leading position. Scania’s presence in more than 100 markets, with about 41,000 employees, creates opportunities to contribute to the advancement of these societies.
Scania offers the broadest choice of renewable fuel engines on the market, including biodiesel, biogas and bioethanol. In the same vein, Scania constantly strives to offer customers access to the latest environmental technology, enabling its customers to stay at the forefront of environmental developments, without sacrificing profitability. Depending on market conditions and the availability of low-sulphur fuel, Scania currently offers a complete range of engines for Euro 3, Euro 4, Euro 5 and Euro 6.
Assuming environmental, social and economic responsibilities is thus important to Scania.
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