Yutong, a Bus Superstar on the Rise
2015-05-13 Source：www.chinabuses.org
Summarize：Born in Shibalihe, Zhengzhou, Yutong has grown into a well recognized bus maker across the globe. With an annual sales volume of 60,000 units buses and an annual sales volume of new energy buses exceeding 13,798 units, Yutong is now synonymous with public transport vehicles and buses.
www.chinabuses.org: Born in Shibalihe, Zhengzhou, Yutong has grown into a well recognized bus maker across the globe. With an annual sales volume of 60,000 units buses and an annual sales volume of new energy buses exceeding 13,798 units, Yutong is now synonymous with public transport vehicles and buses.
The company’s sales volume has grown by 87 times in 22 years and its products have made their presence in over 120 countries and regions. In 2005, the arrival of 12 units Yutong’s luxury travel coaches in Cuba was a milestone in the company’s history, marking the beginning of its explosive growth in the overseas market. To date, Yutong buses has taken up over 90% of the total fleet in Cuba and Venezuela. Bus drivers in Cuba all speak highly of Yutong buses.
In May 2007, based on Yutong’s impressive performance, Cuban government officially signed an agreement with the bus maker, planning to purchase 5,348 units buses with a total value of 370 million USD, the largest deal in China’s auto export history in the past decade. The 5,348 units buses were delivered to their Cuban customers in three years.
Along with its expansion in Cuba, the Latin American market gradually becomes Yutong’s largest overseas market. Over 90% of Venezuela’s bus imports from China are branded Yutong. Currently, the number of Yutong buses exceeds 4,000 units. Besides, Yutong and Venezuela have jointly set up a joint venture, which is aiming at further strengthening Yutong’s presence in Latin America.
Nowadays, Yutong has successfully built six major regional markets, namely Latin America, the Middle East, Asia-Pacific region, Africa region, Europe-America region and CIS region. Each year, Yutong transports 34 billion passengers and drives 43 billion kilometers. Since 2004, Yutong has sold over 30,000 large- and medium-sized buses in the overseas market. Moreover, the company has successfully made its way to some developed countries, such as France and Israel. According to statistics released from China’s customs, Yutong accounts for one third of China’s bus exports.
In 1993, Zhengzhou Yutong Bus Co., Ltd. was established. With an annual sales volume of less than 700 units, the company was struggling to survive at the very beginning. However, it has always been adhering to a development road based on independent innovation.
By the end of 2014, Yutong had applied for 273 patents in new energy bus sector, among which 86 had been invention patents. It had set up 33 enterprise standards and technical standards. The company also shouldered over 10 projects of the twelfth national five-year plan 863 plan and technological innovation, taking the lead in China’s bus industry.
On Dec. 26, 2014, Yutong witnessed another historic moment. On that morning, the company’s 60,000th bus in 2014, the full electric bus E7 drove off the production line.
Yutong always puts its customers’ satisfaction as one of its top priorities. In 2005, the company officially entered Russian market. Two out of the five public transport companies from St. Petersburg came to China. Very soon, one decided to cooperate with Yutong. The other one, also turned to Yutong one and half years later because of Yutong’s well developed after-sales networks in the local market.
Also in 2005, Yutong city bus made its first entry into Venezuela. After a decade’s development, the bus maker has gained a solid position in the market thanks to its unparalleled after-sale services. As is well known to all, Venezuela is a mountainous country with tropical climate and extremely complicated road conditions. Based on the well received Yutong bus products, the company has also made a number of adjustments to meet the specific needs of the local market. For example, it has relocated the position of the radiator of the water tank; the interiors design and the materials for the operating panels have also been improved to ensure their heat-resistent performance. What’s more, the bus chassis have been elevated to suit the varied road conditions. Front windshield and handrails have also been strengthened to meet the local passengers’ special travel needs.
So far, Yutong has set up six after-sales service and maintenance stations in Venezuela. 25 service engineers from China and 10 from Venezuela are readily available to serve Yutong customers across the nation. During the financial crisis in Cuba, Yutong spent five million USD on increasing its inventory of spare parts to ensure the smooth operation of its bus fleet.
Since 2006, Yutong has been working hard on building its global sales and service networks. What’s more, it has been sparing no efforts to set up its overseas offices and warehouses. To date, its after-sales services stations have covered more than half of the globe.
Focusing on customers orientation and putting forward innovation, cooperation and corporate social responsibility as its core values, Yutong is constantly on the rise and is well on its way to be a superstar in the global bus manufacturing industry.
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