King Long Launches Its New Brand Promotion Strategy
2016-06-02 Source：www.chinabuses.org
Summarize：At China Transpo 2016, King Long officially launched its new brand promotion strategy which gives unprecedented emphasis on technological innovation and customer services. Consisting of four dimensions, namely Think Demand, Enjoy Trip, Connect Value and Harness Energy, its new brand promotion strategy aims to provide more enjoyable mobility for passengers.
www.chinabuses.org: At China Transpo 2016, King Long officially launched its new brand promotion strategy which gives unprecedented emphasis on technological innovation and customer services. Consisting of four dimensions, namely Think Demand, Enjoy Trip, Connect Value and Harness Energy, its new brand promotion strategy aims to provide more enjoyable mobility for passengers.
Also at the expo, King Long brought three new bus models on display, namely XMQ6180G luxury BRT bus, XMQ6106G electric city bus and XMQ6898Y (also known as the third generation of Jieguan). The three bus models are targeted at three different markets. XMQ6180G is aimed at urban BRT market, XMQ6106G short-distance passenger transportation, and XMQ6898Y medium- and short-distance passenger transportation.
XMQ6180G luxury BRT bus
XMQ6898Y
“We (King Long) have always been committed to making new innovations. From 2009 to 2013, our investments in the construction of our R&D Center, Vehicle Test Center, Whole-Vehicle Cathode Electrophoresis Workshop and ERP systems totaled over 500 million RMB,” says a staff from the bus maker. With improved R&D capability and corporate management, King Long also released ECO-Chip 2.0 system and Smart Cloud Service Platform. Along with the upgrading of its technologies, the bus maker has rolled out new generations of city buses, new energy buses, special vehicles and school buses, etc.
At the expo, King Long Mobile Library was also revealed to the public, aiming at improving public welfare and making books more accessible to children. As a socially responsible enterprise, King Long has always been ready to assume more responsibilities and return its profits to the public.
In less than three decades, King Long has grown from a small business to one of the leading bus makers in China. Thanks to its unfailing and undivided attention to the special needs of its customers from all over the world, it has long won the hearts of thousands of passengers. Take its 18-meter BRT bus for example. It was the first bus maker in China introducing such type of vehicle with much larger passenger loading capacity. So far, its first generation 18-meter BRT bus has made its way to many cities across China, with its number reaching 1,000 units. In Iran, the bus fleet has reached 800 units. “Whatever our customers’ requirements and needs are, we always make our very best efforts to satisfy them. The high reliability and high safety standards of our vehicles always make our customers want to buy more. They often come back to us with 100% confidence and trust in our products,” says King Long.
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