Higer’s Brand Value Breaks 25 Billion RMB
2016-06-27 Source：www.chinabuses.org
www.chinabuses.org: On June 22, World Brand Lab officially released China’s 2016 Top 500 Most Valued Brands List in Beijing. With a total brand value of 25.176 billion RMB, Higer ranked the 128th place. Since making its entry into the club of Top 500 Most Valued Brands in China in 2008, Higer has seen its brand value on a constant rise and it has been on the list for nine consecutive years. In 2015, Higer’s brand value surpassed 20 billion RMB for the first time.
Since its establishment 18 years ago, Higer has been pursuing a market-oriented and innovation-driven development road. Boasting state-of-art manufacturing technologies and lean corporate management system, Higer has successfully made its way to over 100 countries and regions across the globe. Having won a number of honorary titles, including China’s Famous Trademark, Top Brands in China, and China’s Top 100 Enterprises for Informationization, Higer realized a business revenue of 11.813 billion RMB in 2015. The company’s business revenue surpassed the threshold of ten billion RMB in 2014.
Higer’s success lies mainly in its well-developed and accurate brand building strategies. Since its establishment, Higer has been fully committed to cultivating its brand image and strengthening its overall competitiveness. From fast growing period to maturing, and from domestic market to international market, Higer has always been putting top priorities on meeting customers’ special needs and integrating advanced information technologies. Also, it has rolled out a host of brand-building activities, including the recent campaign on Intelligence Bus Development. In addition, the company’s G-BOS Intelligent Operation System and its newly upgraded Green Manager 2.0 New Energy Transportation Solutions are helping the company realize the much-needed transition and transformation from a pure bus manufacturer to a supplier of bus operation and management solutions.
While achieving envious success in China’s bus industry, Higer’s wide spectrum of new energy products and their impressive performances are extremely successful in persuading more people to choose public transportation and adopt a low-carbon lifestyle. As an advocate for green public transportation, Higer is making substantial efforts in shouldering more social responsibilities. By maintaining a fast growing momentum and seeking new ways to achieve sustainable development, Higer is set to grow by leaps and bounds in the coming years.
World Brand Lab is an international research institute specializing in brand researches. Headquartered in New York, U.S.A., it is now led by Robert A. Mundell, the Father of Euros and the Nobel Laureate in Economics in 1999. The judges on the panel of World Brand Lab are all from globally renowned universities and research institutions, such as Cambridge, Oxford, Harvard, Yale, MIT, and Stanford.
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