King Long Continues to Strengthen its Brand Image
2016-09-22 Source：www.chinabuses.org
Summarize：Along with China’s integration into the global economy, the word “product” has now gained much richer meanings. To King Long, China’s leading bus maker, its products are not just transportation tools, but a whole package of services and transportation solutions that feature high safety standards, high reliability, constant innovation, and intelligence.
www.chinabuses.org: Along with China’s integration into the global economy, the word “product” has now gained much richer meanings. To King Long, China’s leading bus maker, its products are not just transportation tools, but a whole package of services and transportation solutions that feature high safety standards, high reliability, constant innovation, and intelligence.
Brand promotion campaign entiled "Innovation-driven Development, Care for Customers"
In early 2016, the bus maker launched a new round of brand promotion campaign which emphasizes on innovation and customer-care. The campaign fully shows its commitment to all bus operators across the globe. The brand, King Long, is no longer a static symbol, but a dynamic and personified image for all passengers.
According to Zhou Fangming, deputy general manager of King Long, the company is putting more emphasis on customers’ and market’s real needs, inviting bus users to redefine and refine new energy buses for the 21st century.
Brand promotion campaign
People who are familiar with King Long have long felt the enormous changes the bus maker has been undertaking in recent years. By shifting its focus from bus products to customers’ experience, and by taking the initiative to create new needs instead of waiting passively for customers’ requirements, King Long is transforming itself from just a bus manufacturer to a comprehensive service provider. Backed up by its ECO-Chip 2.0, King Long Intelligent Cloud Service Platform, King Long State Experiment Center, and King Long Talent Pool, its whole spectrum of products for urban public transportation, urban passenger mini-circulation, suburban passenger transportation, and group tourist transportation, are set to create more substantial economic returns for bus operators.
“Urban Light” series new bus products
In response to the changing passenger transportation market conditions, King Long has done effective work in upgrading its bus products in terms of their overall design, specific details, human-machine interaction, vehicle body protection and vehicle safety standards. All these have won universal praises from both bus operators and passengers.
On September 12 this year, King Long officially released its “Urban Light” series new bus products, which are expected to become a new force in upgrading urban public transportation. Covering a wide range of bus products measuring from 6 to 18 meters in length, including BRT buses, coaches, medium-sized coaches, mini-circulation buses, “Urban Light” series buses have traditional, clean, hybrid and electric power driveline available. Also all vehicles are equipped with ECO-Chip 2.0, realizing smarter vehicle management and distance vehicle monitoring.
Unveiling of XMQ6106, one of the highly recommended "Urban Light" series
Currently, XMQ6850 and XMQ6106 are the two chief models highly recommended by the bus maker. With electric driveline, the two vehicles can be fully recharged in two hours if put on the slow-recharging mode and just in ten minutes if put on the fast-recharging mode. In addition, their intelligent cooling systems, solely developed by King Long, can effectively cut energy consumption. Its double independent power sources ensure the smooth operation of the vehicles, fully realizing zero-emission standards. Passengers’ safety is further guaranteed by encasing high-voltage battery components in special compartment.
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