Zhongtong Brand Value Exceeds Five Billion RMB
2017-06-28 Source：www.chinabuses.org
Summarize：Zhongtong edged its way to the Top 500 Most Valuable Brands in China with a total brand value of 5 103 billion RMB For three consecutive years, Zhongtong has made its way on the list Currently, it enjoys a solid position in China’s automobile industry
www.chinabuses.org: On June 22, the 14th World Brand Conference, which was organized by the World Brand Lab, was held in Beijing. At the conference, Top 500 Most Valuable Brands 2017 was officially revealed to the public. According to the report, Zhongtong edged its way to the Top 500 Most Valuable Brands in China with a total brand value of 5.103 billion RMB. For three consecutive years, Zhongtong has made its way on the list. Currently, it enjoys a solid position in China’s automobile industry.
A brand is an important intangible asset for a company and it usually acts as the fuel to power a company’s innovation and sustainable development. Focusing on manufacturing high-quality and environmentally friendly buses and coaches, Zhongtong has always been attaching paramount importance to cultivating its corporate culture and enhancing its brand image. Its constant innovation has unleashed great dynamics and helped the company’s fast and steady rise in China’s bus industry.
As early as 2004, Zhongtong started pursuing a green development road, taking the lead in the new era of energy conservation and environmental protection. In April, 2005, it officially launched its research and development project of new energy buses. In 2008, Zhongtong new energy buses made their appearance at Beijing Olympic Games. In 2009, China rolled out subsidizing policies for new energy vehicles. Till then, Zhongtong had been involved in this emerging field for five years and had already become one of the few leaders in the industry. In 2010, Zhongtong officially launched a new round of campaign focusing on building high-quality and energy efficient buses. In 2016, Zhongtong sold 18,000 units buses, including 14,000 units new energy buses, ranking among the top few bus brands in China.
From 2007 to 2008, Zhongtong built three innovation platforms, including a state certified lab, a state-certified technological center and a post-doctoral work station. Through independent technological development, cooperation with research institutions and introduction of state-of-art technologies, it has been making great efforts in popularizing new energy vehicles. Since 2006, it has developed various types of hybrid buses and electric buses. In 2015, a host of key spare parts, the electromechanical coupling systems, and power batteries, all of which are developed by Zhongtong, went into mass production. On the back of its formidable R&D strengths, Zhongtong was recognized as A Key Hi-tech Enterprise in National Torch Plan by China’s Ministry of Science and Technology. Having gained over 100 patents and participated in the making of over 20 national and industrial technical standards, Zhongtong has made great contributions to pushing forward the overall development of China’s bus manufacturing industry.
In 2014, Zhongtong carried out a number of measures to optimize the layout of its new energy bus production base and improve its production procedures. In doing so, it has not only increased its production capacity of new energy buses, but also improved the quality and performances of its vehicles. In the same year, Zhongtong’s New Energy Bus Long-distance Monitoring Center started operation and all its new energy vehicles delivered to customers have since then been put under surveillance, helping bus operators take proactive measures to ensure the smooth operation of all Zhongtong buses. When it comes to selecting batteries, electric motors and electric controls for its vehicles, Zhongtong never hesitates to choose the best three brands in the industry, making sure that its new energy buses are able to provide their customers with the best passenger transport solutions.
In the past decades, Zhongtong has made impressive achievements in China’s new energy bus industry. In 2008, it was designated as the official carrier for Beijing Olympic Organizing Committee, serving athletes and officials from all over the world. In 2009, Zhongtong new energy buses served at the 11th National Games of the People’s Republic of China. In May 2010, Zhongtong officially launched a brand promotion campaign focusing on promoting energy efficient and new energy buses. In 2012, Zhongtong held a competition awarding the Most Energy Efficient Vehicle. In July, 2013, Zhongtong built China’s first gas-fueled bus platform. In August, 2014, Zhongtong delivered 2,186 units buses to Saudi Arabia. In May 2015, Zhongtong released Electric Bus 5+3 Operation Mode. In May 2016, Zhongtong delivered its 20,oooth new energy bus to a customer in Beijing. In March 2017, Zhongtong officially revealed its hydrogen fuel cell buses, further solidifying its leading position in China’s new energy bus industry.
The Top 500 Most Valuable Brands in China represent the most competitive players from various fields in the country and speak volume of their formidable strengths. Being able to appear on the list is not only a great honor for any enterprise, but also a full recognition of its achievements.
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