Zhongtong Bus Secures New Cooperation with Middle Eastern Client
2025-02-26 Source：www.chinabuses.org
Summarize：From February 23 to 25, Man Shengang, Secretary of the Party Committee and Chairman of Shandong Heavy Industry Group, visited Saudi Arabia and Kuwait to investigate the export business development, presided over a special scheduling meeting for the Middle East market, and visited strategic partners and major clients. Zhang Gengsheng, Member of the Party Committee and Deputy General Manager of the Group, participated in the investigation.
From February 23 to 25, Man Shengang, Secretary of the Party Committee and Chairman of Shandong Heavy Industry Group, visited Saudi Arabia and Kuwait to investigate the export business development, presided over a special scheduling meeting for the Middle East market, and visited strategic partners and major clients. Zhang Gengsheng, Member of the Party Committee and Deputy General Manager of the Group, participated in the investigation.
On the 23rd, Man Shengang first visited the Shantui subsidiary in Saudi Arabia, inspecting the equipment exhibition area, after-sales service center, and spare parts central warehouse, and expressing regards to the frontline employees. Afterwards, Man Shengang presided over the special scheduling meeting for the Middle East market, where he listened to reports on the business development in the Middle East market from affiliated enterprises such as Weichai Group, SINOTRUK, Shaanxi Heavy Duty Truck, Shantui Construction Machinery, and Zhongtong Bus.
Man Shengang pointed out that the Middle East is a key region for high-quality joint construction of the "Belt and Road" initiative and a crucial strategic, growth, and high-end market for the globalization of Shandong Heavy Industry Group. In 2024, the Group continuously optimized its market layout and built a brand matrix, achieving a doubling of product export revenue in the Middle East market. Saudi Arabia, in particular, has become the Group's second-largest single-country market globally in terms of exports. Moving forward, Shandong Heavy Industry Group will seize the strategic opportunities in the Middle East market, adhere to a steady and step-by-step approach, continuously expand market growth, strive to maintain a strong position in traditional advantageous markets and make breakthroughs in strategic emerging markets, and sustain its rapid growth momentum. The Group will prioritize customers and high-end leadership, continuously optimize its market layout, focus on customer needs, benchmark against international competitors, and create differentiated competitive advantages that are unique, superior, and distinctive. It will be market-oriented and service-focused, continuously improve response speeds, promptly address customer needs and issues, and establish a localized platform that integrates product trade, aftermarket services, and regional operations. The Group will promote integrated progress and close cooperation, continuously amplify synergies, uphold the principle of "one family, one heart, working together, and success guaranteed," and make proactive, efficient, and innovative collaboration a conscious action for employees. It will prioritize talent and ecological sustainability, continuously stimulate enthusiasm for work, recruit and cultivate a group of high-caliber overseas talents, and provide care and support for expatriate employees with sincerity and compassion, ensuring they have motivation to work, prospects for development, and security in life.
On the morning of the 24th, Man Shengang attended the "Twenty Years of Collaboration, Exceeding 10,000 Vehicles – Zhongtong Bus & Saudi Arabia's Absahad Group Strategic Partnership Agreement Signing and Plaque Awarding Ceremony," witnessing the signing of a new round of cooperation between the two parties and presenting an honorary medal to the client. Absahad, one of the largest passenger transport companies in Saudi Arabia, has cumulatively purchased over 10,000 vehicles from Zhongtong, making it Zhongtong's largest overseas client. Over the past twenty years, the two parties have jointly created a model of in-depth cooperation between Chinese manufacturing and the Middle East market, significantly contributing to Zhongtong Bus's industry-leading position in the Saudi market.
In the afternoon of the 24th, Man Shengang conducted an on-site investigation at SD Company, SINOTRUK's largest dealer in Saudi Arabia, and held a symposium with dealer and major client representatives, listening in detail to their opinions and suggestions on marketing channels and different industry clients. Dealers and major clients alike expressed that SINOTRUK has quickly become a market leader in Saudi Arabia by virtue of its deep understanding of the local market, exceptional product performance and quality, prompt after-sales service, and maximized lifecycle value, winning high recognition from local clients with its core competencies and brand reputation.
Subsequently, Man Shengang attended the grand opening ceremony of the 4S dealership of Shaanxi Heavy Duty Truck's largest dealer in Saudi Arabia, Fayez Company. In his speech, Man Shengang said that the grand opening of Fayez's 4S dealership is a milestone in Shaanxi Heavy Duty Truck's development in the Saudi market. The 4S dealership, which integrates sales, service, and spare parts supply, will provide customers with one-stop solutions and high-level service experiences, significantly contributing to the sustainable growth of Shaanxi Heavy Duty Truck. Shandong Heavy Industry Group will continue to fully support Shaanxi Heavy Duty Truck in expanding its overseas markets and establishing the SHACMAN brand in Saudi Arabia and the broader Middle East region.
On the morning of the 24th and the 25th, Man Shengang met with partners including Alahorif Company, the OEM of Weichai engines in Saudi Arabia, Rimfar Company, Shaanxi Heavy Duty Truck's dealer in Saudi Arabia, Automak Company, Zhongtong's major client in Kuwait, and OGL Company, the dealer of SINOTRUK and Shantui in Kuwait, to discuss further cooperation. He stated that like-minded individuals are not hindered by distance, and the rapid development of Shandong Heavy Industry Group's international business is attributed to the Group's commitment to customer satisfaction and the establishment of sincere, mutually trustful, and win-win relationships with its partners. The six business segments of Shandong Heavy Industry Group are highly synergistic, forming a globally leading industrial cluster and brand matrix with unique advantages, bringing more development opportunities to global partners. He hopes to expand cooperation with strategic partners at a deeper level, in broader areas, and at a higher level, establishing a community of shared interests for mutual success and win-win cooperation, and jointly forging ahead into the future.
During his visit, Man Shengang also paid courtesy calls to He Song, Minister-Counselor of the Chinese Embassy in Saudi Arabia, and Zhang Jianwei, Ambassador of China to Kuwait. Relevant responsible comrades from affiliated enterprises such as Weichai Group, SINOTRUK, Shantui Construction Machinery, Zhongtong Bus, and Shaanxi Heavy Duty Truck participated in the activities.
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