Founded in December 1988, Xiamen King Long United Automotive Industry Co., Ltd. is one of the joint ventures with the longest history in coach manufacturing industry. The Company is now jointly owned by Xiamen Automotive Industry Corporation, Xiamen State-owned Assets Investment Co., Ltd and Sanyang Industry Co., Ltd. from Taiwan, with the share proportion of each holder being 50%, 25% and 25% respectively.

With the product policy of "full product category, high performance/cost ratio and fast development of new products", King Long has taken up a leading position among domestic coach manufacturers in the largest coach market in the world - China. King Long has been maintaining a close cooperation with a wide range of internationally well-known parts suppliers, including German companies MAN and ZF, American companies CUMMINS, DANA and NEWAY, French company TELMA, and Japanese companies NISSAN, HINO, and MITSUBISHI. As a result of such cooperation, "King Long" has established itself as the synonym of top grade coaches as well as the symbol of marketization of coach manufacturing industry.