Dongfeng Cummins Strives for the Best
2009-05-31 Source：english.chinabuses.com
Summarize："In fact, the electronically controlled engines are far less complex than imagined, they are like the common electronic products that are very easy to operate." Liu Bin's remarks make us full of curi ...
"In fact, the electronically controlled engines are far less complex than imagined, they are like the common electronic products that are very easy to operate." Liu Bin's remarks make us full of curiosity and friendliness to the cold, boring, high-tech Country Ⅲengines. As the general marketing manager of Dongfeng Cummins Engine Co., Ltd, he defines the products as follow: "Dongfeng Cummins engines are not the most expensive, but with best quality." All that embodies advanced technology, products and services of Dongfeng Cummins.
As the largest medium-heavy horsepower engines manufacturer, Dongfeng Cummins gained reputation in early days when the engine markets were not prosperous, it introduced turbo-charged intercooled diesel engines to China’s market, and the products won the nickname of “kangji” because of its simple structure, excellent reliability and lower fuel consumption .And 60% of main business are matching trucks, and it will never be satisfied as the” leader in medium-heavy horsepower engine market”
Development needs innovation and expanding the products platform. In the past, Dongfeng Cummins relied mainly on introducing Cummins mature products and making them localized. With the deeper understanding of China’s market, Dongfeng Cummins felt increasingly urgent that it must have “a true product of their own”， a Chinese team must be responsible from products development, production to sales. "Optimistic about power escalation of trucks in the future, and with many years’ experience in manufacturing engines, we hope further expanding to high-powered engines market” said Liu Bin. That’s the reason why Dongfeng Cummins spent 320 million yuan in developing the largest emission ISZ 13L engines. “Products change from the earliest ISD, ISL to ISZ, Dongfeng Cummins gradually changes from introducing technology to the digestion and absorption of technology, taking the way of independent innovation. ISZ engine is the first completely independent intellectual property rights owned by Dongfeng Cummins, designed specifically for the China’s market, and it’s one-step localized product. It’s also an important supplement to Cummins products, and it has completed the entire bad road conditions test within China.
ISZ engines not only inherit Cummins traditional merits - small in size, output per liter is great, fewer parts and components, platform design, with a high degree of enhancement, high reliability and easy maintenance features ,it also has “one-step localized product” advantage, which means more competitive prices and more convenient services. ISZ 13L engine production is still in prototype phase, it has matched in the CKD of Liuqi,Foton,Hualing,Dongfeng,and it will come to mass production in March. “Cummins companies outside China also have to pay for intellectual property rights when they want to produce ISZ products." When talking about this, Liu Bin was full of confidence and pride.” Our next plan is to comprehensively start ISZ marketing in the domestic market. Though the 13L engines are not the main products in the market, I believe that in around 2011, with its” long time using, shorter time for check and rest”, 13L engines will become the main power matching for China’s Heavy duty trucks.
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